SERVICES
Business
Developing new and growing existing business is critical to the success of every organization. MindShare aligns our business development services with your strategic vision and objectives through actionable plans. We understand how to get your technology to market with targeted and specific goals. Our focus is to transparently and seamlessly represent your organization to develop strategic partnerships, channel strategies, and to better manage key customer relationships. Below is a short list of the services we provide through our business development team.
- Business Development & Sales Representation
- Customer Relationship Development & Management
- Teaming & Partnership Agreements
- Channel Strategy & Management
- Government & PublicRelations
Brand
Your brand is who you are in the minds of your customers and it defines your company. Achieving a strong corporate brand strategy demands a clear understanding of the markets served, target customers, and company vision, mission, and value proposition. MindShare works collaboratively with our clients to develop a comprehensive, integrated marketing and brand strategy that targets the intended customer base. Our comprehensive planning and execution services encompass all aspects of a corporate marketing plan, such as corporate identity, collateral and technical material, website development, public relations campaigns, advertising and media buying, as well as planning and execution of trade shows and events. Our extensive knowledge and capabilities enable you to launch marketing initiatives quickly, with minimal capital outlay or human resources.
- Marketing & Branding Evaluation
- Marketing Plan & Brand Strategy
- Branding & Corporate Identity
- Website Design & Content Development
- Advertising & Media Buying
- Press Releases, Media Outreach & Promotion
- Trade Show & Event Coordination
Funding
Funding can come from a variety of sources. Regardless of the source, knowing how to capture funding is a core competency that must be cultivated for any business. Wether you are developing a business plan to secure private investment or submitting a grant application for non-dilutive public funding, we have the experience to increase your odds of success. Winning proposals are not just about great writing, they convey an understanding of the customer's ecosystem and how stakeholders' needs are met with a key value proposition(s) that outplay the competition. Successful proposals integrate direction from business development and ensure internal resources are aligned for success. And they look, fantastic.
- Business & Financial Planning
- Capture Management & Win Theme Development
- Grant & Proposal Development
- Competitive Analysis & Ghosting
- Technical Writing & Editorial Review
- Illustrations & Desktop Publishing
- Budget Development & Compliance Review
“Our passion is to address the devastating shortage of nurses facing our nation. MindShare helps us refine our organizational vision, mission, and structure so that we were more effective at communicated our passion and securing stakeholder support. Their professionalism, work ethic, and values reflect our own and they are a pleasure to work with.
—Debi Sampsel, Executive Director – The Nursing Institute of West Central Ohio”
