Business Development and Strategic Planning
Keeping a healthy sales pipeline is at the heart of any successful and growing business. MindShare can assist in developing integrated strategic and business development plans that determine who your customers and potential customers are in the defense, government and technology sectors. Our experience can help plan the best path to motivate and win over decision makers through capture planning, communications, and teaming arrangements. MindShare specialized in proposal writing and coordination with focus on competitive procurements such as Small Business Innovation Research (SBIR), Defense Acquisition Challenge Program (DACP) and Joint Capability Technology Demonstration (JCTD) as well as other solicitation vehicles. In order to ensure our customers’ success we provide ongoing customer relationship management, sales forecasting and performance measures.

Marketing, Branding and Communications
Your brand defines your company. Your brand is who you are in the minds of your customers. Achieving a corporate brand strategy demands a clear understanding of the markets served, target customers, and company vision, mission and value proposition. MindShare focuses on developing a comprehensive, integrated marketing plan that targets the intended customers based on brand strategy. Our comprehensive planning and execution services encompass all aspects of a corporate marketing plan such as corporate identity, collateral and technical material, website development, public relations campaigns, advertising and media buying, as well as planning and executing tradeshows and events. Our extensive knowledge and capabilities allow our customers the ability to launch marketing initiatives quickly with minimal capital and human resource outlay.
View some recent Brand Identity work by clicking here.

Commercialization Strategy
Many companies struggle with the challenges of moving from a great technology and capability to a marketable product. Identify exactly how to evolve your unique capabilities into market-driven products and services that maximize revenue and profit is often a challenging task. MindShare and help identify early adopters, key suppliers, strategic partners and develop product launch plans that are integrated with corporate strategy and brand identity.

Defense Contracting and Negotiations
Defense contracting is a specialty area in which a clear understanding of the rules and regulations only comes with years of experience, trial and error. Our staff owns that experience from both the government and private side of the negotiating table. Our services include identifying the best contract vehicle, contract review, intellectual property rights, fact finding, negotiating. We strive to ensure that your company is in compliance with the Federal Acquisition Regulation requirements and has a good working relationship with the Defense Contracts Audit Agency (DCAA). In addition, we can provide consultation and training services for to facilitate compliance with the International Traffic in Arms Regulations (ITAR).

Software & Hardware Services
Our Software Solutions will enable the use of cutting edge technology from virtualization to asset management and custom code development. We offer packaged, licensed solutions or proprietary contract software development depending on your needs and requirements. Software requirements drive hardware demands; when we make software recommendations we also strive to provide the optimum hardware platform.

Engineering Services
MindShare engineering services encompass everything from original concept design through systems architecture, modeling and simulation and failure analysis. We specialize in areas of mechanical engineering, thermal management, electronics packaging, fluid dynamics, cryogenics, and overall systems architecture. In addition, our industry contacts allow access to the latest technologies that will enable a optimum product life-cycle.