MindShare Resource Solutions | Our Associates by Industry

INDUSTRY: CLEAN TECHNOLOGY

	KARSTEN OLSON Founding Partner – Brand Management Spokane, WA kolson@consultmindshare.com
EXPERTISE: Brand Strategy Branding and Corporate Identity Marketing and Public Relations Advertising and Media Buying Event Planning and Execution		EXPERIENCE: Defense Technology Information Technology Health Care Energy Hospitality Consumer Products
Karsten Olson – Marketing: Mr. Olson has been involved in marketing, branding, and communications for more than 13 years. A local, regional, and national design award winner, Mr. Olson is well versed in brand identity fundamentals, creating brand strategy, and launching brand identity. He has applied this knowledge to create customer-focused marketing plans from mission and vision statements to collateral, public relations, advertising/media buying, tradeshow strategy, product launch, and campaign marketing. He has served many companies, including AT&T Wireless, Blue Cross Blue Shield, Avista Energy, and West Coast Hotels, to name a few. Mr. Olson has earned degrees in art, mathematics, and philosophy. Mr. Olson is co-founder of MindShare and Oasys Solutions. Mr. Olson is based in Spokane, Washington.

	COL. MARK EARLEY USA (RET.) Senior Partner – Community Relations and Economic Development Spokane, WA mearley@consultmindshare.com
EXPERTISE: Strategic Management and Planning Professional Instruction Training Team Building Human Resource Strategies and Implementation		EXPERIENCE: Defense Technology Information Technology Clean-Tech Energy Marketing
Col. Mark Earley USA (Ret.) – Business Management: Mr. Earley is an experienced strategic manager/planner and professional instructor with 30 plus years experience in operations, training, and management. Mr. Earley has demonstrated expertise in the management of large and complex organizations. He is a recognized team builder and consensus developer in strategic operations, personnel management, and training development. Mark has demonstrated strengths in mapping long range and near term strategies to help organizations achieve their established goals and objectives. He is a results oriented leader with a strong work ethic and high moral values possessing excellent oral and written communication skills. Mr. Earley, as an effective public communicator, an experienced instructor, and a small group facilitator capable of working productively with many different populations, possesses the insight to recognize organizational challenges and match the available resources to solve them both effectively and efficiently. Mr. Earley is based in Spokane, Washington.

	COURTNEY HOWARD Public Relations Spokane, WA choward@consultmindshare.com
EXPERTISE: Public Relations Editorials Written Promotion Advertorials, Case Studies, and e-Newsletters		EXPERIENCE: Defense Technology Information Technology Consumer Products
Courtney Howard – Public Relations: Ms. Howard is a freelance writer and editorial/public-relations consultant with more than a decade of experience in high-tech industries and the publishing field. She has written promotional and educational articles, press releases, case studies, and e-newsletters for an impressive client list that includes Hewlett-Packard Company, ATI, Dell, and Intel Corp. Her informative features have appeared in such high-tech trade publications as Military & Aerospace Electronics, Computer Graphics World, Electronic Publishing, and Small Times. Personable and professional, Courtney is efficient and effective in her craft, delivering high-tech information in a way that is both entertaining and thought-provoking. Ms. Howard is based in Spokane, Washington.

	DAVID LOCKLEAR Market Research Portland, OR dlocklear@consultmindshare.com
EXPERTISE: Semiconductor Trends Thermal Trend Datacenter Architecture Trends Energy Efficiency Trends		EXPERIENCE: Information Technology Defense Technology
David Locklear – Market Research: Mr. Locklear leverages his extensive background in commercial server development to analyze technology, power, and thermal trends in the I.T. industry. His expertise in emerging thermal technologies has been used to evaluate data center architectures that provide for higher energy efficiency. After earning a B.S. in Electrical Engineering from the University of Tennessee, Mr. Locklear served multiple roles in system architecture and as a lead designer for companies such as Dell, AT&T, and NCR. Mr. Locklear is based in Portland, Oregon.

	ED REESE Search Engine Optimization Spokane, WA ereese@consultmindshare.com
EXPERTISE: Search Engine Optimization Local Search Strategies Video Search Optimization (VSEO) Detailed Analytics Vertical Search Optimization Competitive Search Term Research and Analysis Ongoing Monitoring and Optimization		EXPERIENCE: Information Technology Financial Services Healthcare Consumer Products Entertainment
Ed Reese – Search Engine Optimization: Mr. Reese provides search engine optimization (SEO) and analytics consulting for advertising agencies, web design firms, and marketing communication companies that don't have internal resources dedicated to SEO. He works both behind the scenes as well as directly with clients on behalf of agencies. Mr. Reese has 15 years of sales and marketing experience which has been a great complement to his search engine optimization and analytics expertise. He understands the importance of preserving visual identity (look & feel), committing to accurate project timelines, and staying on budget. Mr. Reese’s continued work has provided a solid understanding of what agencies need and how to work with them efficiently. He understands the importance of quality content, perspective, and story. Mr. Reese owns and operates Sixth Man Marketing and was a key director at Hotbed Media. He holds a B.A. in Mass Media Communications from Western Washington University. Mr. Reese is based in Spokane, Washington.